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Finding your personal uniform

Historically speaking uniforms have been used to rob individual expression and to control the body. But this post is about

Building a mindful fashion consumer mindset

A lot of people into fashion would want to cultivate a mindful consumer mindset and break some non-sustainable behaviours. The

B Corps, the truth about being a good company

Have you ever wonder how you can know if a brand is as good as it claims to be? Green, ethical,

In detail: eco-friendly Fjällräven travel backpack

Necessity is the mother of invention. Functional and eco-friendly, Fjällräven travel backpack was born for those that are chasing something different.

Take control of your Black Friday

Black Friday is that time of the year when we feel the urge to get the best deals. The day that

The very special charity tee

Vivienne Westwood won my heart a long time ago, but this time I got the chance to feel a bit

Why this sweatshirt is a winner for my winter sustainable picks

I’m always on the hunt for the perfect sweatshirt when it comes to warm clothes. It’s one of those items

Noah, a cultural brand and a consistent contributor

This week I’m writing about Noah, a retro classsic men´s sportswear with a punk attitude and a lot of dedication

Why I choose quality over quantity

Often the culture that we live in supports the idea that we get our comfort from an abundance of stuff.

Patagonia is about causing no unnecessary harm

This post is about how the brand Patagonia is making a living without losing its soul because, in the end,

Trying to be a conscious consumer feels right

After seeing the documentary The true cost and crying 90 percent of the time while watching it, I decided to challenge

Spring Pick: the perfect tee

Here is my spring pick. Zen Garden Tee Price £40 100% Organic Cotton Jersey with a screen printed artwork Satta is a

About how Everlane is keeping an eye on their customers

Most brands agree that in order to sell products or services, you need to address your ideal client´s self-interests. It´s

Levi’s and making a mark in the world

Levi’s is a brand that is trying to encourage their consumers to be conscious when they purchase a pair of jeans.

Inside Stüssy, the original streetwear brand

You probably wonder why do I choose to write about this brand. When I started to go deeper into branding,

Vivienne Westwood AW18-19 Don’t Get Killed

Vivienne Westwood is back with one of the most visible campaigns that stand for radical change. The Autumn Winter 18/19 Vivienne

On becoming a more mindful fashion consumer

As consumers, we have a tremendous power and we can change the world through our spendings. And this is actually

Consumer psychology in fashion

After the End of the World at CCCB

I went to the exhibition ¨After the End of the World¨ at CCCB, one of my favorite museums in Barcelona.