After seeing the documentary The true cost and crying 90 percent of the time while watching it, I decided to challenge myself to buy my clothes more consciously and to extend the life of my them as much as possible. Over the last year, I’ve become more aware of the impact that fashion has on people and planet. Supporting projects that are aligned with my beliefs and trying to reduce fashion waste became my main concern. Did I reach the perfection? No, I think I’m still far, but I try my best.
Here are three items purchased a bit consciously. The first one is a vintage tee bought from Flea market Barcelona. Space Jam is one of my favorite childhood movies and Michael Jordan is one of my heroes, so there is emotion involved when I wear this Tshirt, plus I know that choosing vintage products is definitely sustainable.
The second one is from Firmamento, a fashion brand based in Barcelona. While visiting their studio, Alejandra told me that the passion for surf was the motivation for the two founders, when starting this project. They produce only locally, and they have some really nice collaborations with local artists. The unisex comfy style of this tee was exactly what I was looking for, plus it reminds me of Murakami´s 1Q84 and the two moons.
The third t-shirt is from a local brand called Costalamel. Unfortunately, this project doesn’t exist anymore, but they had a nice ¨ending/goodbye¨ campaign. All their items were locally produced as well.
No matter what is the motivation behind taking on a similar challenge, one thing is for sure, being a conscious consumer just feels right.