This post is about how the brand Patagonia is making a living without losing its soul because, in the end, its all about this right? Doing what you love by helping others and the planet. Environmental and social responsibility are their main focus. From donating the proceeds of their Black Friday sales to charity, to a more recent one, protesting Donald Trump´s political moves in public, they remain constantly loyal to their cause.
Here are some actions I truly admire:
● Patagonia did a campaign discouraging their customers from buying their products. The famous add “Don’t Buy This Jacket” went viral. They were explaining that manufacturing and shipping just one of the jackets in question required a hundred and thirty-five liters of water and generated nearly twenty pounds of carbon dioxide.
● They have launched a take-back program to fix and repair old clothing. Take a look here if you want to know more about how to fix your clothes.
● They have a self-imposed “earth tax” of one percent of their sales.
● Patagonia is protesting against President Donald Trump’s plans to reduce the size of two national monuments in Utah with this message on its website: ¨The President Stole Your Land”. To this message, there is a link that lets people tweet to the U.S. administration, with the option to receive texts about protecting public land, and emails from Patagonia.
● In 2012, Patagonia became the first California business of B Corp, a class of company certified by a nonprofit organization called B Lab. This means they had to respect some stringent rules with regard to labor practices and social and environmental impact.
● Patagonia helped launch Sustainable Apparel Coalition(the apparel, footwear, and textile industry’s leading alliance for sustainable production.)
● In the fall of 1994 Patagonia made the decision to use 100% organic cotton for all the sportswear.
● Every eighteen months, they do a conference called “Tools for Activists” where they teach marketing and publicity skills to some of the groups they work with.
● Every year, they do a major education campaign on an environmental issue.
Patagonia proves me once again that fashion doesn’t have to be about harming but about empowering people to be better humans. As their mission statement says: “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.”
Credit for the picture https://www.behance.net/gallery/7907133/What-is-your-Patagonia
Content source https://www.patagonia.com